Rural Beat Enterprises
Rural Beat Enterprises is a collective of women belonging to Self Help Groups, from the villages of Sultanpur who have come together to work towards generating livelihood opportunities through sustainable solutions.
Most women in these regions, looking for income opportunities are a part of this NRLM scheme. We connected with these self-help groups and were able to successfully integrate them within Kshitij’s skill development program.
As we progressed and expanded our outreach, we met with yet another hurdle when we experienced absence of a platform for the women to leverage their training and create income generating opportunities. This in turn gave birth to Rural Beat Enterprises in 2018. Rural Beat equips women trained through Kshitij and women the marginal farming communities of Sultanpur by providing a platform to sell products made and produced by them.
We are a women led initiative and believe in creating simple and sustainable solutions. Our core values can best be described -
1.Women do it better! 90% of Rural Beat’s team are women.
2. Source local. As much as possible, we source our raw materials from local vendors, artisans and farmers and support our community.
3. Sustainability is everyone’s responsibility. Climate change is very real folks and we try to ensure that all our products create minimum wastage. A great example of this is our hand rolled incense sticks which are made by recycling temple flowers collected from nearby areas.
What we do
Women Led Initiative
Supporting Local Community
Rural beat enterprises is a women led initiative and believe in creating simple and sustainable solutions. 90% of Rural Beat’s team are women. We set up a sanitary napkin unit in Sultanpur to provide suitable low cost products to women in the rural areas. Our goal is to bring menstrual hygiene to these women in rural area and help them understand it’s importance.
As much as possible, we source our raw materials from local vendors, artisans and farmers and support our community. For example, the diyas crafted by the women are sourced from local porters.
We believe sustainability is everyone’s responsibility. Climate change is a frightful reality so we try to ensure that all our products produce minimum waste.
Rural Beat Enterprises is an initiative of Kshitij Education & Rural Development. Kshitij started its journey in a small village near Rishikesh in Uttarakhand in April, 2007 with the aim to provide Education Facilities in Rural areas.
In 2010 we decided to return to our ancestral village in Sultanpur and set up base here. As we interacted with the local people we realized the adverse situations they were lining in. My husband was a Research Scientist & specialized in antibiotics & medicinal plants. He was keen to set up good medical facilities in the village, so in December 2010 we inaugurated a Health centre here. But God had other plans, my husband passed away in January, 2011. I decided to live in the village & continue the work we had started. Having lived in small far out places all my life it wasn’t difficult to adapt to the village lifestyle & culture. Slowly, with the local women of the village we set up our own team & started emphasizing on women’s health problems. We also set up a Sanitary napkin Unit here to provide suitable low cost Menstrual Health Management solutions to the Rural Women.
What do our customers say
Why our customers choose us?
Amazing work done by the organisation. Keep up the good work. Cloth sanitary napkins helped me a lot. I used to suffer from rash after every menstrual cycle. Ever since I started using cloth sanitary napkins, the frequency of rash has decreased drastically.
Adity Chakravarti, Blogger & Influencer