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Sat, 12 Feb



Rural Livelihoods Transforming Lives with Pratibha Singh and Team Rural Beat Enterprises

Pratibha Singh is the Founder of Rural Beat Enterprises, a collective of women from the villages of Sultanpur who have come together to work towards generating livelihood opportunities through sustainable solutions.She and her team will talk to us about how they are making a difference in Sultanpur.

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Rural Livelihoods Transforming Lives with Pratibha Singh and Team Rural Beat Enterprises
Rural Livelihoods Transforming Lives with Pratibha Singh and Team Rural Beat Enterprises

Time & Location

12 Feb 2022, 5:30 pm


Connect to see how one inspiring person has changed the lives of so many!

Rural Beat Enterprises is an initiative of Kshitij Education & Rural Development to encourage women from the marginal farming community of Sultanpur, Uttar Pradesh to use food processing and packaging as a means to generate employment opportunities & earn a sustainable income.The Kshitij journey in Sultanpur started ten years ago, when Pratibha decided to return to her husband’s ancestral village and set up base here. Having lived in small, far out places all her life it wasn’t difficult to adapt to the village lifestyle & culture. As she interacted with the local people she realized the adverse situations they were living in. Gradually with support from the village people she formed a team of 10 village ladies and set up a Sanitary napkin Unit here to provide suitable Menstrual Health Management solutions to the Rural Women. They decided to find solutions for Marginalized farmers as well & generate livelihood opportunities for women of Self Help Groups, as they were already connected through the MHM program. To provide a platform for these activities Rural Beat Enterprises became the umbrella initiative of Kshitij Education & Rural Development.At Rural Beat the team processes and packages products that are locally grown & procure the produce directly from the farmer & the local village markets where farmers from the interior rural areas come to sell their produce.

They follow modern as well as traditional, natural & conventional methods for farming & processing so as to retain the nutritional value of each product. The products are 100% pure, natural, healthy & nutritious. No colors or preservatives are used.

All products are freshly processed & packaged as per the demand of customers. All masalas & oils are processed at their centre in their own chakki & oil machines.

Rural Beat basket is a collection of cold pressed Mustard Oil & Sesame Oil, Spices, Pulses, seasonal pickles, Gur, Sugarcane Vinegar etc. It brings the ‘purity’ of our villages to the Urban Population, while ensuring benefits to the ‘Kisan’ who grows it & the ‘Mahila’ who processes it.aim is to bring pure & fresh locally processed & packaged products to the consumers at their doorstep.

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