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About Us

Rural Beat Enterprises is an initiative of Kshitij Education & Rural Development. In 2010 we decided to return to our ancestral village in Sultanpur and set up base here. Rural Beat aims to train & equip Marginalized Farmers and Local Artisans to address livelihood diversifications & agricultural productivity in order to earn & supplement a sustainable income and to encourage women from the marginal farming community of Sultanpur, to use food processing and packaging as a means to generate employment opportunities.

A healthy product is one which has a balance of nutrients. Baked goods usually use refined  raw ingredients which mostly have high added sugar or salt content. These refined  ingredients make baking easier and cheaper and also adds more flavour to the products.  Additionally, baked goods are feared to have high amounts of trans fats, which increase the  bad cholesterol in the body.  

Being fond of baked goods ourselves, we decided to change the dynamics of a regular  bakery. In the year 2020 amidst the pandemic we started eliminating refined products from  our diets one at a time. Our kitchen became a battleground between natural, organic  ingredients, the oven and us. Developing recipes to appease the taste buds which were  accustomed to relish refined products was a tedious task.  

The raw material had to be selected carefully, so we did an in depth study about identifying  the right raw materials, reading nutrition labels, and understanding the ingredients and  substitutes. We tried products from different companies and picked those with the best quality.  With the raw ingredients like, whole grains, cold-pressed oils (containing no trans fats),  organic and brown sugar, dates, one hundred percent cocoa powder, vanilla extract and  several others, our inventory was ready.  

Other than the ingredients, portion size was also essential. Chief concerns amongst people  who enjoy baked goods seemed to be a fear of weight gain, which is definitely unhealthy if  not controlled. This led us to our next essential step towards healthy baking- deciding the  

portion size. Portion size is the amount of food just enough for oneself. Depending on one’s  physical workout, mental exertion, lifestyle, the portion size varies. Even in healthy baking,  fats cannot be avoided. However substituting, margarine and shortening with healthier fats  

makes them better. To limit consumption, we decided to produce smaller versions of all  products, cookies, cakes, savoury, breads, croissants. And it did work. Believe me when I  say, I’ve been consuming baked goods for over a year now without having put on any  weight.  

With our basics done, we started experimenting with different recipes. We put together random  ingredients to develop unique, healthy and delicious goods. At several occasions we  outsmarted ourselves but, at some others the flavours just didn’t click. Eventually, over a  period of three months we launched ourselves with the brand name ‘Baked Goodness by  Arora Sisters’.  

The deal with healthy baking is that sometimes you just have to believe your gut, mix up the  ingredients and let the oven do it’s magic. It’s a mystery we are still unveiling. 

Another mystery is whether or not to go gluten-free. Well that is your choice to make, but  before you make one you must finish reading. 

A gluten-free diet is an eating plan that excludes foods containing gluten. Gluten is a protein  found in wheat, barley, rye and triticale (a cross between wheat and rye). 

So why switch to gluten-free? Wheat is considered to be a common allergen. Gluten can be  inflammatory, especially if you are gluten sensitive, which may result in causing thyroid  problems. Celiac or gluten sensitive people may develop a Leaky Gut syndrome due to  which they might not be able to absorb nutrients from their diet. There are other problems  too like depression, fatigue, upset stomach, headaches, skin problems and others. If you are  experiencing any of these, then it's best to do some experiment on yourself and try  changing your diet a little bit by going gluten-free. 

Gluten-free flours like chickpea flour, oat flour, ragi, jowar, amaranth, quinoa, buckwheat,  teff, millet, corn and rice flours, are no less nutritious than rye, or wheat flour. Gluten free  flours are good natural sources of folate, thiamin, riboflavin, niacin and iron, as well as  protein and fiber . It’s best to know what you are eating and what suits your body.  

It's very difficult to replicate the taste and texture of products containing gluten in those  made from gluten-free raw materials because these are dense and heavy. But, in the light  of the benefits it has, it is recommended to give it a try. When we bake, we enjoy mixing  different gluten-free flours to get the best possible outcome keeping the nutritional values  high. We avoid adding excessive sugar and no chemicals, additives or preservatives are  infused so as to maintain the authenticity and nutrient values of the products.  

Though gluten is not harmful in general, but, in cases of wheat allergy, celiac disease or  gluten sensitivity, consumption of gluten can be very harmful. To ensure that the products  are pure and absolutely gluten free we clean our workspace before preparing them. 

We believe that change is always difficult, never impossible.  

‘Nourish and nurture’, our motto keeps us motivated to present healthier options for all  people, be it vegan, gluten free or no sugar. From constantly changing our techniques to  finalizing our recipes, we grew up. Every single day we strive to innovate and improvise to  provide chemical free nutritious products.

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Our Products

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Our Customers say how much they love us

We have been using Rural Beat Mustard Oil & Haldi powder for about this years now. The products are fresh & pure. Ever since we have been using these we have stopped using other commercial brands.

Mala Singh

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